Treasure
Spotted in Brand New
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Spotted in Brand New 〰️
Redesigning the logo and brand identity for Treasure, the decentralized gaming ecosystem bringing games and players together through MAGIC.
As the lead designer, I had the opportunity to collaborate with an incredible team of creatives to transform Treasure's brand identity.
SERVICESBrand Strategy, Logo Design, Visual Identity, Iconography, Illustration, Brand Guidelines, Animation, Social Templates
Brand Identity
One of my key contributions was the design of their new logo, which captures the essence of their playful spirit and innovative approach to gaming in the Web3 space. It was essential to create a logo that represented their brand and resonated with their target audience.
Treasure Core Layers
Treasure is building a vast ecosystem of DeFi and NFT products that empowers builders, delights players, and convenes communities.
All of these worlds are connected by MAGIC.
Conceived and strengthened by our collective imagination.
The Currency
Where new stars are born.
MAGIC is at the heart of the Treasure ecosystem. It’s a symbol that inspires and as a currency flows through the core cartridges and community. MAGIC allows for new stars to be born and knowledge to be gained.
Trove
Your window into new worlds.
Trove is the marketplace for NFTs for the game cartridges that are part of the Treasure ecosystem. Play, collect, trade, compete, and discover your new favorite games on Treasure, the destination for community-driven games.
Brand Strategy
& Visual Identity
In addition to the logo, I played a vital role in developing Treasure's visual identity. By carefully crafting a cohesive and memorable visual language, I helped shape their brand presence across various platforms and touchpoints. Every detail was carefully considered, from selecting the perfect color palette to choosing typography that embodied the brand's personality.
As part of my responsibilities, I led a team of talented creatives to define TreasureDAO's core brand strategy. Together, we conducted in-depth research, market analysis, and competitor assessments to establish a strong positioning for the company. This involved understanding their target market, identifying key differentiators, and crafting a compelling brand story.
Iconography
To enhance the user experience and reinforce TreasureDAO's identity, I designed custom iconography that added a delightful touch to their website and other digital assets. These unique icons served as visual cues and conveyed the essence of the brand's offerings.
Final Thoughts
Working on Treasure's branding was an exhilarating experience that allowed me to combine creativity with strategic thinking in a relatively newer space of NFTs and Web3. I am immensely proud of the outcome and the positive impact it had on the company's brand perception.
SERVICESBrand Discovery, Brand Strategy, Logo Design, Visual Identity, Iconography, Illustration, Brand Guidelines, Animation, Web Design, Social Templates
Special thanksJohn Patten and Karel Vuong - Founders
Timoraegi - Creative Direction, Art
Zak Keen - Branding, design, workhorse, mastermind
Commonopoly - Art Direction, vibes
Maximee - Animation, wizardry
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